Jov custom rugs at Loncin

Handmade rugs that bring warmth and character to your interior

request your custom rug

The right rug turns a house into a home

A rug is more than a floor covering: it brings warmth, acoustics and cohesion to your interior. But the perfect rug rarely exists off the shelf — the right colour, shape and size for your space is almost never in the store. At Loncin we solve that. As an official Jov dealer, our interior advisors let you compose rugs entirely to measure.

Handmade rugs, fully made to measure

Jov is a Belgian brand that designs exclusive handmade rugs from the finest natural fibres — from New Zealand wool and alpaca to Belgian linen, mohair and silk. You choose the colour from an extensive spectrum, the shape, the pile (cut, loop or “dizzy”) and even the fringes. Every rug is a unique piece, made for your interior.

Jov at Loncin: everything can be made to measure

In our showrooms we display a selection of Jov rugs, but the possibilities reach much further: the full collection is available through samples. This way you compose your ideal rug down to the last detail. Some rugs in our showroom are no longer in the current collection — feel free to ask us about the latest options.

How simple it is

• Visit our showroom and feel the quality of the fibres.
• Our advisor helps you with colour, shape, size and finish.
• Jov weaves your rug to measure — a unique piece for your interior.

Why Jov at Loncin?

• Official Jov dealer in Belgium
• Jov rugs and samples in our showrooms in Hasselt and Zoutleeuw
• Our interior team in Leuven is happy to help you too
• Our showrooms are centrally located in Limburg and Flemish Brabant; Zoutleeuw is about 35 minutes from Leuven and Hasselt
• Full collection available through samples, with personal, tailored advice

Looking for a custom rug in Hasselt, Leuven, Zoutleeuw or the Limburg and Flemish Brabant region? Visit one of our showrooms and discover what handmade, made-to-measure work means for your interior.

request your custom rug